It would be easy to say that Mike Mooney’s career has been going in circles for more than 25
years in the high-speed world of professional motorsports.

An award-winning executive, Mike built and protected the reputations for global brands such
as Mercedes-Benz, 3M, NASCAR, IndyCar, Sunoco, Tylenol, Walmart, Sprint, Kellogg’s, Lowe’s,
and Eli Lilly.

Mike has a natural ability to identify creative ways to connect brands with their target
audiences in ways that drive trust, brand awareness, consumer engagement, and business growth.
He was recruited by Sprint/Nextel to develop and direct the marketing communications strategy and execution
for its historic 10-year, $750 million NASCAR Series sponsorship. Mike was later sought after by one of NASCAR’s
most iconic race teams, Roush Fenway Racing, to spearhead transformational initiatives within the organization
focused on brand positioning, sponsor acquisition and retention where he oversaw a sponsorship portfolio of
more than $50 million as well as digital strategies, internal culture evolution, and reputation management.

With a passion for personal empowerment and results, Mike left a high-visibility career to share his experiences
and lessons as a professional speaker and catalyst to help leaders create cultures of peak performers that drives
traction throughout organizations.

Mike speaks, coaches, and consults with people on the topics of Continuous Improvement, Peak Performance,
Mindset, and Reputation. He challenges his audiences to embrace the High Performance Vehicle that is in each
of us in order to stay on track and in position to win!

His breakthrough book, Reputation Shift – Lessons from Pit Road to the Boardroom, is a toolbox packed with
use-now personal branding strategies for people who want to create greater personal and professional
opportunities in their lives.

Mike also serves as an executive advisor for strategic initiatives for Pocono Organics, one of the largest
Regenerative Organic Certified farms in North America, including work with organizations like Patagonia, Crop
Trust, Charlotte’s Web, and the United Nations.

Mike is a leadership facilitator for the University of North Carolina at Charlotte’s School of Professional Studies
where he co-develops curriculum as well as leads external corporate training sessions.

He also volunteers with the National Speakers Association (NSA) and is currently the President of NSA Carolinas,
a multi-state organization focused on the growth and development of professional speakers.

Mike is a graduate of Elon University and lives in Charlotte, NC, with his wife of 26 years and three children. He
can also be found hiking, fishing, golfing, and enjoying the energy of the outdoors.