Privacy Policy
Last Updated: May 2025
Last Reviewed: 04/30/2025
COOKIES
When you visit our website through your web browser, we use cookies to collect data, such as your IP address, device identifier and usage information. This information helps us understand usage of our site and enable us to improve our website.
You can opt-out of cookies through the Cookie Settings button at the bottom of this website.
STRICTLY NECESSARY COOKIES
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Cookies used
PERFORMANCE COOKIES
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Cookies used
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FUNCTIONAL COOKIES
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.
If you do not allow these cookies then some or all of these services may not function properly.
Cookies used
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TARGETING COOKIES
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Cookies used
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YOUR INPUTS
We collect personal data you provide to us when you register for an account, make an order, complete a survey, subscribe to a newsletter or mailing list, apply for a job or contact us through the website and fill out an online form. Each time, we tell you what we collect and why.
PERSONAL INFORMATION WE COLLECT
We collect Personal Information about you when you provide such information directly to us, when third parties such as our business partners or service providers provide us with Personal Information about you, or when Personal Information about you is automatically collected in connection with your use of our Services. Following is a description of the types of data we collect and the purposes of collection and processing.
INFORMATION WE COLLECT DIRECTLY FROM YOU
Essential Account Data
We receive Personal Information directly from you when you provide it to us as part of creating an account, including at least:
OPTIONAL ACCOUNT DATA
As part of creating and maintaining an account with us, you may voluntarily submit additional information, including:
DATA IS USED FOR VARIOUS PURPOSES
CONTACT INFORMATION
We may collect contact information for both present and prospective customers including name, address, phone number, title and company name, from various sources, including offline marketing activities. We process this information for marketing purposes and to provide support to present and prospective customers.
BILLING INFORMATION
For customers who pay by credit card, we will also collect payment information and will associate it with a Stripe Subscription ID. (We do not store any payment card information ourselves; payment card data is collected and retained by our subprocessor for this information, Stripe. We retain only the Subscription ID).
For other paid customers we will collect and maintain billing information (outside of the web site).
For all paid customers, we maintain a record of Service subscriptions, invoices and payments.
Billing information and payment records are processed in order to provide Services to our paid customers and to comply with legal and contractual requirements.
GPS AND VEHICLE DATA
If your vehicle is configured to connect to one of Powerfleet’s platforms via an over the air connection, your vehicle will collect information for the purposes of that platforms.
As a minimum the following information is continuously collected: Date/time, ignition, vehicle location, g-force/acceleration. Other data collected can be engine related such as fuel consumption, valve positions, engine speed and odometer value. What information is collected specifically depends on the equipment installed in the vehicle and you contract.
The owner of the contract decides the purposes for which this information subsequently is used, who will have access and for how long the information is kept. Please refer to the owner of the contract for any additional information. Generally, this will be the owner or lessee of the vehicle.
Powerfleet uses Mapping Service like Google, Microsoft and HERE maps, but also local mapping service to convert GEO position data to plain text addresses.
DATA IS USED FOR VARIOUS PURPOSES:
The additional information below applies when you use our Vision product(s) and further supplements the rest of our privacy policy:
WE COLLECT PERSONAL INFORMATION IN THE FOLLOWING ADDITIONAL WAYS
WE COLLECT THE FOLLOWING PERSONAL INFORMATION FROM VISION USERS
WHAT THE PERSONAL INFORMATION COLLECTED IS USED FOR
We use personal information for the following additional purposes:
DISCLOSURE OF PERSONAL INFORMATION
We may disclose personal information to the additional following parties:
RETENTION OF PERSONAL INFORMATION COLLECTED WITH RESPECT TO VISION SERVICES
Personal information collected specifically from Vision hardware is retained by us based on your Vision subscription tier, as follows:
CONNECTION DATA
If you access our Site or Service through a third-party connection or log-in or connect an application to one of Powerfleet’s Applications, that third party you connected with may pass certain information about your use of its service to the Application. This information could include, but is not limited to, the User ID associated with your account, an access token necessary to access that service, any information that you have permitted the third party to share with us, and any information you have made public in connection with that third-party service.
Connection Data is processed in order to provide application connectivity, which is part of the Service.
ONLINE FORM, EMAIL AND CHAT DATA
When you fill out an online form, for example to subscribe to a newsletter, or engage in email or online chat communications with us, you may voluntarily supply us contact and other information and we may also retain a record of any communications with you or activities you perform.
Data from these sources is processed in order to supply you with information that you request from us, and may be used for direct marketing and analytic purposes.
INFORMATION WE RECEIVE FROM THIRD PARTY SOURCES
Some third parties provide us with Personal Information about you, such as the following:
We process this information in order to provide Single Sign-On, which is part of our Services.
We may also receive information associated with your use of the website from third-party software:
We process this information in order to better understand our website users and improve our Service, and may use it for direct marketing purposes.
EVENT DATA
When you register for an Application event, we will collect contact information from you and when you attend, we will retain a record of your participation.
Event subscription data is collected in order to provide you with access to events that you have requested. We may also use your contact information for direct marketing purposes. Event attendance data is processed by us to better understand our user base and for marketing purposes.
SUPPORT TICKET DATA
When you submit a support ticket through our systems, we will collect company and contact data, and record activity related to your request.
Information submitted as part of support tickets is processed by us in order to provide help to you in using the Service, to contact you about your request(s), and to improve our products and services.
BLOGS AND COMMUNITY FORUMS
The Service offers publicly-accessible blogs or community forums. You should be aware that any information provided in these areas may be read, collected, and used by others who access them. If you elect to post something in a public area of our Service, any Personal Information or content that you voluntarily disclose for posting to the Service, becomes available to the public, as controlled by any applicable privacy settings. If you remove information that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users have copied or saved that information. To request removal of your Personal Information from our blog or community forum, contact us at privacy@powerfleet.com In some cases, we may not be able to remove your Personal Information.
From time to time, we post customer testimonials on the Sites which may contain Personal Information. We obtain the customers’ consent to post their names along with their testimonials.
Information submitted by you to our blogs and community forums is processed by us in order to help users report and resolve problems with the Service, to communicate with users of the Service, and to improve our products and services.
HOW WE PROTECT YOUR DATA
Our networks and systems are secured, monitored and managed centrally to protect against unauthorized access or abuse. When using service providers to process data, we enter into data protection agreements with these service providers, to ensure that they use similar levels of protection and they adhere to our Privacy Policy.
We never disclose your personal data without your consent or as authorized or required by law.
HOW WE PROTECT YOUR DATA
Your personal data may be processed and/or stored abroad, This means it may be subject to laws applicable in another country.
HOW YOU CAN ACCESS YOUR PERSONAL INFORMATION
You can submit a request to access, the personal data you have provided to us by contacting privacy@powerfleet.com. If you find your data is inaccurate, we will correct or delete it, as needed. You can withdraw your consent to us holding the information you provided at any time. If we cannot grant your request, we will explain why.
SMS OPT-IN CONSENT
Powerfleet do not share the SMS opt-in consent to any 3rd party organization.
CONTACT US
For privacy queries contact privacy@powerfleet.com. Should your concerns remain unaddressed, you can contact the Data Protection Authority in your country or the Office of the Privacy Commissioner in the territory that you are located.
This privacy policy (“Privacy Policy”) governs the data collection, processing, and usage of I.D. Systems, Inc., doing business as Powerfleet, together with its subsidiaries and affiliated companies, as part of the Powerfleet Group (“Company”, “we” or “us” and the “Powerfleet Group”) with respect to the data we collect from individuals who access and use our website and any of our domains or subdomains (respectively “Website” and “Visitors” or “you”).
This Privacy Policy constitutes an integral part of any other agreement between you and us, including the Website Terms of Use (together “Terms”), and provides you with information regarding what Personal Data (as defined below) we collect and for what purposes, our data processing operations, the lawful basis pursuant to which we process your Personal Data, third parties to whom Personal Data will be transferred, data retention periods, etc. This Privacy Policy also describes how you may exercise your rights, where and to the extent applicable under relevant privacy legislation, including the EU General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”) (together “Privacy Legislation”).
Definitions used herein but not defined herein shall have the meaning ascribed to them in the Terms or the relevant Privacy Legislation.
You are not required by law to provide us with any Personal Data. Sharing your Personal Data with us is entirely voluntary. However, without your data, we would not always be able to provide you with all or some of our services.
We reserve the right to periodically amend or revise the Privacy Policy, which will immediately affect the implementation of the revised Privacy Policy on our Website. The last revision date will be reflected in the “Last Modified” heading at the top of the Privacy Policy. We will make a reasonable effort to notify you if we implement any changes that substantially change our privacy practices. We recommend you review this Privacy Policy periodically to ensure that you understand our privacy practices and check for any amendments.
If you are a California resident, please review our CCPA Notice.
Under the GDPR, we are the data controller of EU residents’ Personal Data collected on our website.
If you have any questions or comments about this Privacy Policy or any concerns with respect to how your privacy and information are handled, please contact our privacy team through the contact details below. Please include your name, mailing address, and email address in the message.
We are Powerfleet, Inc.
Our address is: 123 Tice Blvd., Suite 101, Woodcliff Lake, NJ 07677, ATTN: Privacy
Phone (toll free number): +1 866.410.0152
Email: privacy@powerfleet.com (ATTN: Privacy)
The responsible authority in terms of EU data protection law as applicable:
Powerfleet GmbH
Am Seestern 4
40547 Düsseldorf
Phone: +49 (0)211 3105454-60
E-mail: kontakt@powerfleet.com
“Non-Personal Data”: means non-identifiable data, including statistical and aggregated, and “de-identified”, which can no longer be associated with any individual with no limitation (even if it was derived from Personal Data). That includes technical data transmitted to us by your device when you access and interact with the Services, such as the type of browser, operating system, type of device used, the time and date you access our services, navigation, and language preference, etc. Non-Personal Data is primarily used for technical analysis, research, and development of our services to provide, maintain, develop and enhance it, and is not used to identify individuals. Under this Privacy Policy, we can use any aggregated, statistically, and de-identified data with no limitation. Such data may be included in our proprietary information and is not deemed personal data under the law.
“Personal Data”: means information that identifies or may identify, with reasonable effort, an individual. Such data includes, inter alia, your name, address, phone number, email, and online identifiers (such as IP address or Cookie ID).
Please see below the table which specifies the Personal Data we collect and how we use it:
DATA SET | PURPOSE AND OPERATIONS | LAWFUL BASIS |
Contact Us If you voluntarily contact us for your interest in our products, for support, or for other inquiries, including through any form on the Company Website (e.g., “Contact US”, “Quick Support by Product” or “Help Center”) you may be required to provide us with certain information such as your name, email address, Company, referral subject and other related data (“Contact Information”). If you are contacting us on behalf of another person, we value your assistance and care for others, please note that it is your responsibility to make sure that any person whose Personal Data you provide is aware of the principles of this statement and agrees that you will provide Personal Data to us on this basis. | We will use this data to respond to your inquiry or provide you with information regarding our services as part of our marketing efforts. We may further process the content of our correspondence to improve our customer service, and if we believe it is required to provide you with any further assistance (if applicable). We will collect the data, store it in our data systems, such as CRM or enterprise email, analyze it, provide access to our relevant staff members, and keep records of our correspondence as part of our business records keeping. | We process such Contact Information subject to our legitimate interest. If you are a customer of our services contacting us for support or any similar inquiry, we will process your data for the fulfillment of the contract between us – providing you with our services. After addressing your inquiry, we may retain your data in our systems as part of our business records keeping under our legitimate interest. |
“Buy Online” If you purchase any of our products or service via “Buy Online” page on the Website, you will be requested to provide your contact details (such as full name, phone number, address), email address, transactional and shipping information (such as the purchased goods, prices and payment method data), etc. (“Purchase Information”). | We will use and process Purchase Information in order to enable you to purchase our products and services and ship it to you. We will keep your data in our systems, including our operational systems (e.g., ERP), transfer your data to our shipping partners, use your transactional data for clearance of payments and issuing invoices, and keep records of your purchases. | We process your Purchase Information for fulfilling our contract with you. After termination of the services, we will keep records of your data as part of our legitimate interests. |
DATA SET | PURPOSE AND OPERATIONS | LAWFUL BASIS |
Accessing our Products The Website contains a “Login” button allowing you to access our product’s webinterfaces. As a user of any of our products, we will collect and process your account data, including your name, email, username and passwords, and additional usage data such as IP, language and other preferences, dates and times of usage, etc. (“User Account Data”). | We will use and process your User Account Data in order to provide you with access to our products and services. We will also use that data to ensure the security of our products and services. We will verify your identity through the username and password you have provided, monitor you activity through our security measures and tools, and manage your account within the relevant product. | We will process your User Account Data for fulfilling our contract with you. After termination of the services, we will keep records of your data as part of our legitimate interests. ** please note that any use of our services and products is also subject to the separate agreement between us and our relevant customer with whom we engaged to allow you the use of our products and services (“Account Owner”), and the DPA attached to such agreement. |
Subscribing to our Mailing lists In the event you sign up to receive our marketing communications or any other marketing materials, you will be requested to provide your contact details, such as email address. | We will use your email to send you our newsletter and other Marketing Materials as part of our marketing efforts to facilitate our business. We will collect your email and other details and add it to our marketing lists. We may manage it through a dedicated system. We will send you Marketing Materials. | We process such Personal Data subject to your consent. You may withdraw consent at any time through the “unsubscribe” link within any email sent to you or by contacting us directly. |
DATA SET | PURPOSE AND OPERATIONS | LAWFUL BASIS |
Recruitment Information In the event you apply for a job, we will collect your CVs as uploaded by you, including your name, email address, phone number, information regarding your education and skills, employment history, and your photo (to the extent provided by you). Also, where allowed or required by law, we may process diversity and inclusion data regarding your candidacy, such as ethnicity, gender, or any disability. In addition, we may collect further information from public and online sources, referees, and former employers and combine such data with your other data (all together “Recruitment Data”). Further, we may receive information from third parties, such as recruiting agencies, about candidates interested in working at the Powerfleet Group. In such cases, we rely on the agreements we have with the third parties for obtaining your information. | We will process such Recruitment Data as part of our recruitment and screening efforts to decide whether you can suit a position in the Company. Also, sometimes we will process your Recruitment Data to enable us to comply with corporate governance and legal and regulatory requirements. After completing the recruitment process, we will retain the data as part of our internal record keeping, including for legal defense from any future claim. If we hire you, your Recruitment Data may be used in connection with your employment and our corporate management. We will keep your Recruitment Data, analyze it, store it in our systems, use it or contact you for further recruitment steps (e.g., interview) and keep records of our interaction with you. | We process such Recruitment Data subject to our legitimate interest. In some cases, for example, where we will ask you to provide health related data or diversity and inclusion data, we will process your data based upon your consent. You may always withdraw consent at any time by contacting us. We will retain your data for records keeping and future defense from legal claims under our legitimate interest. |
Online Identifiers We use third-party cookies on the Website. As further detailed below, these cookies assist us with improving our systems and services. The Personal Data processed is an online identifier, either a cookie ID, the IP address, etc., alongside the relevant data regarding your usage of the Website (e.g., date and time of usage, pages visited, referrer webpage, device unique identifier, etc.) | We will use your Online Identifiers to improve our systems and services. We will collect your information and analyze it, whether directly or through the use of third-party systems and services. We will aggregate and analyze the data to produce insights regarding your usage and your suitability to our services as a potential customer or contact point. We will use this data and insights as part of our marketing efforts to personalize the experience you have with us. | Strictly necessary cookies which are required for the proper and basic operation of the Website will be processed in our legitimate interest. Other cookies data, including any targeting and marketing cookies, will be processed subject to your consent, provided through the Cookie banner on our website. For more information regarding cookies, see below “Cookies Usage”. |
Please note that the actual processing operation per each purpose of use and lawful basis detailed in the table above may differ. Such processing operation usually includes a set of operations, made by automated means, such as collection, storage, use, disclosure by transmission, erasure, or destruction. Transfer of personal data to third-party countries, as further detailed in the Data Transfer section, is based on the same lawful basis as stipulated in the table above.
In addition, we may use certain Personal Data to prevent potentially prohibited or illegal activities, fraud, misappropriation, infringements, identity thefts, and any other misuse of Our service, as well as to protect the security or integrity of our databases and Website, and to take precautions against legal liability. Such processing is based on our legitimate interests.
As explained above, we use cookies to improve your experience while using the Website. Cookies are small text files implemented on the user’s computer or web browser that allow some tracking and identification of the user to collect data regarding its data usage. We may use various types of Cookies:
Please note that the data collected by the use of Cookies may be linked to and combined with any other data, including Personal Data.
In addition, Cookie’s data is usually collected using third-party services, like Google, Facebook, etc. In those cases, your Personal Data might be transferred to those third parties, which might link it and use it together with other information they have on you from other sources. Such data is “owned” and processed separately by those third-parties under their terms and conditions and the direct accounts or subscriptions you have with those third parties. For example, if you have a Facebook account, the Personal Data collected through Facebook’s Cookies on the Company Website might be linked to other data that Facebook collects from you as a Facebook user, and might be used by Facebook per the independent agreements between you and Facebook.
The specific cookies we currently use, and your choices with regard to such use are detailed HERE.
According to the nature of your interaction with Company services, we may collect information as follows:
We do not share any Personal Data collected from you with third parties or any of our partners except in the following events:
Where we share information with service providers and partners, we ensure they only have access to such information that is strictly necessary in order for us to provide the services. These parties are required to secure the data they receive and to use the data for pre-agreed purposes only while ensuring compliance with all applicable data protection regulations.
Any information you provide us may be transferred to and processed in countries other than the country from which you accessed the Company services. Such data transfers are subject to intergroup personal data transfer agreements, data processing agreements with our service providers, and the relevant obligations under the GDPR. If you are a resident of the European Economic Area (“EEA“) we will take appropriate measures to ensure that your Personal Data receives an adequate level of data protection upon its transfer outside of the EEA. If you are a resident of a jurisdiction where the transferring of your Personal Data requires your consent, then your consent to this Privacy Policy includes your express consent for such data transfer.
Individuals have certain rights under applicable privacy laws concerning their Personal Data. Subject to your jurisdiction (and additional conditions), these rights may include:
(the right to be forgotten) – you have the right to require the erasure of certain Personal Data if specific conditions are satisfied. This right is not absolute. We may reject your request under certain circumstances, including where we must retain the data in order to comply with legal obligations or defend against legal claims, etc.;
You may exercise any or all you’re the above rights concerning your Personal Data by contacting us by sending your Data Subject Request to privacy@powerfleet.com (ATTN: Privacy) or using the DSR form available Here.
Where we are not able to provide you with the information for which you have asked, we will endeavor to explain the reasoning for this and inform you of your rights, including the right to complain to the relevant supervisory authority. We reserve the right to ask for reasonable evidence to verify your identity before providing you with any such information per applicable law.
In general, we retain the Personal Data we collect for as long as it remains necessary for the purposes set forth above, all under the applicable regulation, or until you will express your preference to opt-out, where applicable.
The criteria used by us to determine our retention periods are as follows:
At our sole discretion, we may rectify or erase information from our systems without prior notice to you, once we deem it no longer necessary for such purposes.
We implement extensive security measures to reduce the risks of damage, loss of information and unauthorized access or misuse of Personal Data. We implement appropriate data collection, storage, and processing practices and security tools to protect personal data against unauthorized access, alteration, disclosure or destruction. You should be aware that no security measures are completely fail-proof, and it is impossible to prevent any and all threats to the security of data and systems. Therefore, you should be aware that any digital personal data processing holds certain inherent risks, and we cannot guarantee that our services and databases will be immune to any wrongdoings, malfunctions, unauthorized interceptions or access, malware attacks or other kinds of abuse and misuse.
Our website is not directed nor is it intended for use by children under the age of eighteen (18) and we do not knowingly process a child’s information. We will immediately discard any information we receive from a visitor considered a child upon our discovery that such a visitor shared information with us. If you are under eighteen (18), please read the terms of this Policy carefully with your parents or other legal guardians. Please contact us through the above means of contact if you believe a child has shared any information with us.
In this section, we provide information for California residents, as required under California privacy laws, including the CCPA, which requires that we provide California residents certain specific information about how we handle their personal information, whether collected online or offline. Under the CCPA, “personal information” is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. It does not include publicly available data as defined by the CCPA.
Except for the right to opt-out and the right of non-discrimination, this section does not apply to California residents with whom we transact or communicate solely in the context of providing or receiving a product or service to or from a company that employs such residents or engages such residents as contractors. This section also does not apply to the personal information we collect about job applicants, independent contractors, or current or former full-time, part-time and temporary employees and staff, officers, directors or owners of the Company or any affiliated entities.
We have set out in the Privacy Policy the categories of personal information (as defined by the CCPA) about California residents that we collect which include: (A) Identifiers, (B) Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), (D) Commercial information, (F) Internet or other similar network activity, and (I) Professional or employment-related information. As noted below, we do not sell your personal information or disclose it to third parties for business purpose. We may disclose each of these categories of personal information to our service providers, who are not permitted to use your personal information except as necessary for performing services on our behalf. Further, we may disclose each of these categories of personal information to our subsidiaries, affiliated and intermediary companies as part of our global operations. We collect these categories of personal information from the sources and for the purposes described above under the heading “Types of Data We Collect and Purpose of Processing”. Our collection, use and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident. Please note that the CCPA defines the term “sale” very broadly to include any exchange of data for consideration of any kind, not simply selling your data for monetary compensation.
California law grants consumers certain rights and imposes restrictions on particular business practices as set forth below. California consumers have the right to request that we disclose what personal information we collect, use, disclose, and sell about you.
California residents have the right to opt-out of the sale of their personal information.
Please note that we do not sell your personal information.
Subject to certain exceptions, California consumers have the right to make the following requests, at no charge, up to twice every 12 months. Please see “Submitting Requests” for instructions on how to exercise your rights.
Deletion: the right to request deletion of personal information that we have collected about you, subject to certain exemptions.
Copy: the right to request a copy of the specific pieces of personal information that we have collected about you in the prior 12 months.
Right to Know (Collection): Where we have collected personal information about you, the right to request that we disclose certain information about how we have handled your personal information in the prior 12 months, including the categories of personal information collected; categories of sources of personal information; business and/or commercial purposes for collecting and selling your personal information; and the categories of third parties/with whom we have disclosed or shared your personal information.
Right to Know (Disclosure and Sale): Where we have sold or disclosed for a business purpose your personal information, the right to request that we disclose certain information about how we have handled your personal information in the prior 12 months, including the categories of personal information collected; categories of third parties to whom your personal information has been sold and the specific categories of personal information sold to each category of third party; categories of third parties to whom personal information has been disclosed; and the categories of personal information that we have disclosed or shared with a third party for a business purpose.
Submitting Requests.
You can exercise your rights by emailing us at privacy@powerfleet.com (ATTN: Privacy), calling us at +1 866.410.0152 (toll-free number), or the designated DSR form on our website. Once you submit your request, we will take steps to attempt to verify your identity. We will seek to match the information in your request to the personal information we maintain about you. As part of our verification process, we may ask you to submit additional information and use identity verification services to assist us. Please understand that, depending on the type of request you submit, to protect the privacy and security of your personal information, we will only complete your request when we are satisfied that we have verified your identity to an appropriate degree of certainty. We will make every reasonable effort to respond to you within 45 days after receiving a verified request. If we cannot meet this timescale, we will respond as soon as possible over the next 45 day period.
The CCPA prohibits discrimination against California consumers for exercising their rights under the CCPA and imposes requirements on any financial incentives offered to California consumers related to their personal information.
That means that if a consumer exercises their rights under CCPA, businesses may not discriminate against them. A “Discrimination” includes denying or providing a different level or quality of goods or services or charging or suggesting that a business will charge different prices or rates or impose penalties, unless doing so is reasonably related to the value provided to the consumer by the consumer’s data.