KwaZulu-Natal, South Africa – October 30, 2025: Powerfleet, Inc. (JSE: PWR), a global leader in AIoT (artificial intelligence of things) SaaS (software-as-a-service) for the mobile asset industry, successfully completed its Customer Day 2025 charity drive, raising R70,000 (approximately $4,000 USD) for three local community organisations.
The initiative, which took place on 23 October at the company’s Unity Operations Centre (UOC) in La Lucia Ridge, KwaZulu-Natal, saw Powerfleet’s senior leadership team stepping into agent roles to handle live customer calls. The effort demonstrated how customer service and community impact can strengthen one another.
The fundraising success exceeded expectations. Over the course of the day, Powerfleet’s leadership and UOC team handled 389 customer calls. Through its pledge of R20 per call, Powerfleet contributed R7,780. Customers and partners proved equally committed, pledging R49,220, bringing the total to R57,000 – already surpassing the R50,000 goal. The impact deepened further when Powerfleet executives personally donated an additional R13,000, bringing the grand total to R70,000.
The funds will support Trucking Wellness, Singakwenza Early Childhood Education, and the Fundisisizwe Learner Support & Assistive Devices Project. Each organisation addresses critical needs in education, child development, and driver wellness – causes aligned with Powerfleet’s purpose-driven mission.
“The response we witnessed on the day was remarkable,” said Brendan Horan, General Manager – Rest of World. “What began as an opportunity for our leadership team to spend time on the frontline transformed into a real demonstration of what happens when our community – customers, partners, and employees – come together around a shared purpose. The 389 calls we handled represented far more than safety interventions; they showed the collective commitment of everyone involved to drive meaningful change in the communities we serve.”
This initiative builds on the foundation established when Powerfleet launched its Unity Operations Centre in 2024. The UOC integrates predictive analytics, real-time monitoring, and proactive risk management to provide improved safety, efficiency, and visibility for customers. With over a decade of fleet management innovation, the centre merges the proven success of legacy MiX Telematics services with new AI-powered tools, including Safeguard – an AI-driven risk management module that uses real-time intelligence and human analysis to predict and prevent incidents.
The charity drive reflected this year’s Customer Day theme: “Leading with Vision – Innovation Meets Collaboration.” By involving leadership across all levels of the organisation, Powerfleet demonstrated its belief that meaningful innovation stems from people, and that consistent, purposeful action creates lasting social change.
All proceeds from the initiative will be distributed directly to the three selected charities, with detailed results and highlights shared with participants and supporters in the coming weeks.
ENDS
For media enquiries:
Powerfleet Africa Marketing Team
Email: africacommunications@powerfleet.com
Website: www.powerfleet.com
