Customer Stories

The Magnum Ice Cream Company Mexico Protects Over 1,200 Drivers Daily with Powerfleet

AI-powered safety and real-time data transform operations for Mexico’s leading ice cream brand.

Customer

The Magnum Ice Cream Company Mexico

Industry

Food & Beverage

Fleet Size

1202 vehicles

Region

Mexico

Interviewee

Ricardo Sánchez, Safety & Security Leader, Ice Cream LATAM

"My core responsibilities are, first, to protect the lives of our people; then, to safeguard their reputation, the company’s assets, and its overall reputation."
Ricardo Sánchez, Safety & Security Leader, Ice Cream LATAM

The Challenge

Keeping drivers and deliveries safe nationwide

With an asset base of more than 1,200 vehicles operating across Mexico, Magnum Ice Cream Company faced a pressing challenge: how to ensure the safety of their drivers in real time across diverse geographies and unpredictable road conditions.

Traditional telematics was insufficient. The company needed a smarter, proactive solution that could monitor driving behaviours, detect fatigue, and prevent incidents before they happen.

The Solution

Powerfleet’s integrated Unity safety suite

Magnum partnered with Powerfleet to deploy a comprehensive safety ecosystem that includes:

On-Road IoT

Real-time visibility, engine data, mileage, and route history

AI Video ADAS

Road-facing AI to enhance driver awareness, minimises risk, and promote safer driving

DSM (Driver Safety Management)

In-cabin AI detecting fatigue, distractions, seatbelt use, and mobile phone handling

Powerfleet’s solutions deliver real-time alerts and daily performance insights. These tools enable supervisors and leadership to make quick, informed decisions to protect both drivers and assets.

"No vehicle is allowed on the road without Powerfleet’s solution, VisionAI, it’s a mission critical safety requirement and part of our operational DNA."

Ricardo Sánchez, Safety & Security Leader, Ice Cream LATAM

The Results

From reactive risk management to proactive risk control

Accident prevention

Real-time monitoring helps detect fatigue and dehydration, common issues during Mexico’s hot and rainy seasons. In one instance, the system enabled the team to proactively replace a fatigued driver mid-route, preventing a potential accident.

Behavioural insights

Accelerometer and video data reveal risky behaviours like harsh braking and sudden swerves. Based on these insights, Magnum set new speed limits for their on-road vehicles, dramatically reducing rollover and collision risks.

Root cause clarity

When incidents occur, Powerfleet’s video and data provide undeniable evidence, helping determine fault and preventing unnecessary downtime.

Violence deterrence

In high-risk areas, the presence of in-cabin cameras has deterred acts of aggression toward drivers, improving their sense of security.

“The real power is that we can act before something happens. But if it does, we know exactly what happened and why.”

Ricardo Sánchez, Safety & Security Leader, Ice Cream LATAM

Why Magnum Chose Powerfleet

Comprehensive visibility

A real-time, data-driven view of fleet and driver behaviour

Driver empowerment & safety

Tools that protect and coach drivers rather than punish them

Responsive support

Exemplary service and agility

Future-proof innovation

Ongoing collaboration to test emerging technologies like AI-enabled wearables

Looking Ahead

Smarter, safer, more efficient

Ricardo envisions integrating Powerfleet with dynamic routing tools to further optimise operations.

Start with a risk assessment. Understand your operation’s specific challenges, whether it’s fatigue, speed, aggression, or efficiency. Then build your safety system around those needs. If your mission is to protect lives, your assets, and your company’s reputation, implement Powerfleet. But do it based on your own risks and realities. That’s what makes it work.