iCubed 2025

i³ 2025

At Powerfleet, imagination, innovation and invention drive results. We develop technologies that transform how our customers operate, continuously pushing the boundaries of what’s possible in AIoT and fleet management.

As industry leaders, i³ embodies our commitment to meaningful progress. It’s not just about ideas; it’s about powering progress through tangible solutions that deliver real value, not empty buzzwords.

What is i³?

i³ is Powerfleet’s recurring innovation competition, where our teams transform their insights into impact. It’s a platform where practical experience meets fresh thinking, empowering everyone to shape our company’s future.

This initiative reflects our core belief that breakthrough ideas can come from anywhere in the organization. Each iteration of i³ demonstrates how individual concepts can evolve into solutions, enhancing our competitive edge.

Previous i³ Events

Why Participate in i³ 2025?

i³ 2025 is your opportunity to move ideas from concept to reality. Present your innovations to leadership and colleagues across Powerfleet, gain company-wide recognition, and compete for valuable prizes.

The competition will be streamed and recorded, ensuring your ideas reach every corner of the business. Whether you’re solving complex technical challenges or reimagining existing processes, i³ provides the platform and resources to power up your innovation game.

Ready to play? This could be the year you join our Hall of Fame of i³ innovators.

The event

Venue

There will be two in-person venues in Bremen and Cape Town for those who can make it. The event will also be streamed online for all to watch.

Date

18th September 2025

Any amateur photographers who would be willing to help out on the day, please reach out to This email address is being protected from spambots. You need JavaScript enabled to view it..

This year we are having a fancy dress competition for the in-person events in line with this years theme gaming, with a prize up for grabs for the best dressed, so come to play!

Awards

Awards will be judged on the day by a panel of experts, with the People’s Choice voted on by you, the people of Powerfleet.

The teams competing in i³ 2025 aren’t just battling for bragging rights – they’re vying for one of 5 coveted awards up for grabs. Who knows? Your idea could be legendary enough to claim them all!

This year’s i³ 2025 theme is gaming, so each award is represented by a character who best embodies its spirit.

Award winners will be immortalized on a plaque of honor displayed in the office for all to admire. Additionally, each award comes with a unique polo shirt trophy, exclusive Powerfleet SWAG, and a cash prize to be shared among team members.

Best Overall

The concept that excels in all measures

‘Gordon Freeman’ (Half-Life) – Known for using cutting-edge technologies to solve complex problems, representing fresh, innovative ideas that revolutionize the industry.

Game Changer

The concept with the most potential to transform our business

‘BT’ (Titanfall) – Disruptive and groundbreaking, quite literally a game changer in its time.

Most Attainable

The concept that would be the most cost-effective, quickest, or lowest risk to implement

‘Steve’ (Minecraft) – Simple yet creative, appealing to all ages and abilities.

Wildest Idea

The most “out there” concept

‘Lara Croft’ (Tomb Raider) – The epitome of challenging norms and embracing risk-taking. This embodies the wildest innovation.

People’s Choice

The crowd favorite, voted on by the people

‘Mario’ (Super Mario Bros) – Known and beloved by all. Fitting for the people’s choice.

Last Years Winners

Visionaries

Ross Haupt
Stephan Visagie
Eugene Bauling
Alain Hendrikse

This concept opens the future for device agnostic camera integrations at significantly reduced development, infrastructure and support costs. With the increasing demand for video solutions, it was a clear winner for the Best Overall Concept.

Team arCANe

Murray Buchanan
Peter Futter
Marco Bronkhorst
Richard Marsh
Ryan Maggott
Jono Makepeace

The presented solution solves a long-standing problem we still experience today with the CAN reverse-engineering process. Reducing turnaround time and unnecessary costs associated with our CAN scripts will have a massive impact on both the business and customers.

MiXed Directions

Johan Grobbelaar
Martin Lottering
Wynand Scheepers
Cameron McKenzie
Carlo Putter

With this concept already on the brink of being production ready, coupled together with the benefits of data storage and processing cost reductions, it was the standout candidate to win the Most Attainable award.

Team arCANe

Murray Buchanan
Peter Futter
Marco Bronkhorst
Richard Marsh
Ryan Maggott
Jono Makepeace

The prize, chosen by a vote among colleagues, was a tight race, but Team arCANe was the worthy winner of the Wildest Idea award.

FAQs

How/when will we allow people time to work on this?

When you register your concept, we will discuss how much time is needed. Within reason and as far as we can accommodate, we will provide time during working hours.

How in-line with current project work can the innovation project be?

It can’t be the same, but if you have innovative angles or boosters to what you’re currently working on, that would be acceptable.

Will we be able to revive an old project?

Yes, however, it must have an innovative angle.

Can someone be in only one team if they are approached by different teams?

You can only be a part of one team; however, this will run annually, giving you time to contribute to a new idea each year.

Must the projects be customer-facing, or can we create tools to make our internal work easier?

As long as the idea benefits the company in any way, it is acceptable.

Are we allowed to use 3rd party providers e.g., roles that Powerfleet does not have, such as industrial designers?

No, we are keeping this for internal Powerfleet staff only.

Can it be an improvement on a current product?

Yes, it can be.

If i have a concept, but not necessarily have the resources to bring this to reality, would this still be eligible?

We have various departments at Powerfleet with all the people and resources we imagine you will need. If you feel that you need additional resources, discuss this with Russell.

Do we need to build a working model of the concept?

You need to demonstrate proof of concept and functionality, whether that be through digital, physical, mechanical, electronic prototypes, or a combination of them. Present your concept however, you think you can best display what your innovation does.

Let’s Make 2025 Another Breakthrough Year!

Questions?

Contact Russell Simmonds if you have any further questions

Get in touch