About Powerfleet®

Just outside Tel Aviv, in a town called Rosh Ha’ayin, sits the engine of our innovation and creativity – Powerfleet’s Pointer Innovation Center (PIC). Translated from Hebrew Rosh Ha’ayin means head of the fountain – which is apt considering many of the world-class solutions we sell around the world originate at our very own ‘head of the fountain’.

We have been doing business and innovating in Israel for over 20 years. It’s the home of our telematics engineering and software development teams. And with over 250,000 subscribers in Israel alone, these solutions get tested in some of the most challenging environments in the world when it comes to IoT connected car, asset tracking, and security.

If you visit us in Israel, you will see more than 200 team members hard at work and focused on creating the next generation of IoT solutions for global fleets. If you zoom in closer, you’ll see our Pointer team connecting IoT-enabled defibrillators around the country and saving lives, working with farmers to usher in the next generation of sustainable crop management, or using AI-enabled driver safety programs to reduce accidents and lower liability. They’re constantly pushing the envelope with what is possible.

Israel is always ranked near the top of the most innovative economies in the world – largely driven by their high-tech industry. And a core part of the PIC is incubating strategic partnerships with new technology providers in Israel to keep you ahead of the IoT game.

When you visit our Innovation Center (you are always welcome), you can feel the entrepreneurial spirit, creativity and passion and what it means when we say People Powered IoT.