About Powerfleet

Just outside Tel Aviv, our Pointer Innovation Center (PIC) in Rosh Ha’ayin – aptly named “head of the fountain” in Hebrew – is where breakthrough IoT solutions are born. Having operated in Israel for over 20 years, we test advanced telematics, asset tracking, and security in some of the toughest environments, honing next-generation technologies. More than 200 dedicated team members innovate here, connecting IoT-enabled defibrillators to save lives, enhancing sustainable farming, and using AI to improve driver safety.

Through our Unity Ecosystem, we deliver a single pane of glass that solves multi-vendor challenges, covering every asset type – vehicle fleets, in-warehouse equipment, and beyond. This one-stop shop provides comprehensive safety, sustainability, compliance, and efficiency insights, supported by AI-driven video and risk management. Acting as the “middleware” for our customers, we power an end-to-end data highway that unifies operations, reduces liability, and creates transformative business outcomes.