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How Much Does a GPS Tracker Cost?

Powerfleet
11 June 2020

When looking at GPS fleet management pricing, there's a lot to consider. Price is just one aspect - the most important consideration is not how much a GPS tracker costs but how much it does. The real challenge is finding the sweet spot between price and functionality for your fleet.  

The price spectrum for GPS fleet management pricing is so broad because there are so many factors to consider, such as: 

  • How advanced is the system? 
  • Whether you rent or purchase? 
  • Are there any add-ons to your package? 
  • How long is your contract (month to month or yearly)? 
  • How big is your fleet? 

These are just a few of the things to think about when choosing a GPS fleet management system. 

Things to Consider in a GPS Fleet Management System 

There's no doubt that fleet management has changed in the last decade. The availability of sophisticated GPS trackers is one reason why. As the technology moved from a strictly military application to a commercial one, advances continued to make it a more attractive option for fleets of all sizes. 

What Influences GPS Fleet Management Pricing? 

The total GPS tracker cost takes into consideration the following factors: 

  • Devices—Each vehicle in your fleet will need a device, which may be leased or purchased. 
  • Software licences—The software licences are included in either an annual or monthly subscription fee, which may vary depending on the services the software offers. 
  • Installation—The devices must be installed. The fees may vary depending on your contract, or you may be able to install them yourself. 
  • Training—The system’s training is generally offered via webinars, manuals, online live support, in-person training, or a combination. 
  • Other factors that may affect GPS Fleet management systems:  
  • The size of your fleet: Most companies charge a monthly fee per vehicle. 
  • Features: This depends on the type of data you want to track, from ELD compliance to maintenance to fuel tracking alerts. 
  • Hardware needed: Do your drivers have tablets or smartphones? The cost of the GPS tracker does not include these items. 

What to Look for in a GPS Fleet Management System 

When it comes to fleet management, price is not always the most important factor. The more sophisticated the system, the more expensive a GPS tracker can be, but this is not always the case. That's why choosing the discount option may not be the best strategy. 

Let's begin at the beginning. When you choose a robust GPS fleet tracking system and fleet management system, you will get a worthwhile return on your investment (ROI). A robust system can help you reduce fuel costs, reduce dangerous driving incidents, plan efficient routes, dispatch jobs quickly, monitor vehicle maintenance, and more. 

Now, let's look at what makes a system robust. In general, it boils down to two factors: 

  1. What features come with the system? 
  2. How often is the data refreshed? 

A less robust system is generally simpler. It will track the routes the vehicles in your fleet take. Some may offer other simple features, such as recording starts and stops, logging trips, basic reporting, and one or two alerts. These systems don't really offer much actual fleet management. 

A more robust fleet management system will have the features above and a whole lot more. They come with a lot of features that really give you insight into your fleet and help you solve problems, such as: 

  • Detailed driver behaviour monitoring 
  • In-depth fuel consumption reports 
  • Ability to maximise routes 
  • Maintenance alerts 
  • Incident reports 
  • Theft prevention alerts 

With these features, you can learn much more about your fleet's performance, identify and improve areas of weakness, cut unnecessary operating costs, and run your fleet more efficiently. They may be more expensive, but these robust features yield much more ROI. 

Real-Time Data Streaming 

Fleet management systems are all about active alerts and real-time information. With a passive system, you will need to transfer information from each device to a computer at the end of each day. This is not very convenient, and you won't know when driving incidents happen. Thus, you won't be able to act quickly and, in some cases, proactively. 

With an active system, you get data sent to you automatically, in real time. Not only does this make it easier to get and find your data, but it also lets you be proactive in rerouting or rescheduling your fleet. These robust systems give an accurate picture of where your vehicles are. 

Is It Better to Purchase or Rent Your GPS Vehicle Tracking Device? 

Most of the time, when looking for a GPS tracker, you'll find companies that charge a subscription rate with a monthly cost that covers the software and the hardware. While you will always have to pay a monthly software subscription fee, some companies will let you purchase the hardware rather than rent it. The up-front fees can vary from company to company, but the real question is, which is better?  

Let's look at the differences. 

Buying GPS Tracking Devices 

When you purchase a GPS tracking device, the price covers the cost of the device and the fleet management software. Sometimes, with this option, you feel like you are paying less in the long run. You own the technology, and you can use it for as long as you need it. However, the initial GPS cost is usually high, and you may need to pay if you want it updated, fixed, maintained, or replaced. 

Renting a GPS Tracking Fleet Management System 

When you lease a GPS fleet management solution, you pay a monthly fee that covers both the hardware and the software. This is a subscription-based licence, which lets you use the hardware and the software as long as your contract or subscription lasts. 

With this option, the initial GPS cost is much lower, and you get regular updates to the software when it is upgraded. 

What Features Do You Need? 

With Powerfleet's GPS tracker, you get: 

Real-Time Location: Always know your vehicle locations with real-time tracking activation. 

In-Cab Video: Identify and improve poor driver behaviour, the leading cause of accidents and fatalities. Monitor and record driving behaviour such as speeding, hard braking, excessive acceleration, and more. 

Real-Time Alerts: This feature alerts drivers in real time when pre-determined parameters are exceeded. It also lets you know in real time if your drivers run into delays. You'll get instant alerts when fuel-wasting events occur so that you can take immediate action. 

Customised Reports: Customise reports to present the information you need in the way that you need it. See where and when drivers engage in risky behaviour. Access your reports 24/7. 

Breadcrumb Trails: Breadcrumb trails give you an overview of your driver's route so you can see where they've travelled. 

Stop Data: Know when and for how long your fleet's vehicles stop. You'll receive alerts about traffic and other delays so that you can reroute in real time. 

ELD (Electronic Logging Device): By complying with the ELD mandate, you can save thousands of pounds in safety-related claims. 

Advanced Tracking: Provides a real-time view of a vehicle or non-mobile asset's position, whether it is on the move or stationary, and who is driving it. 

Web and Mobile Access: You can access your data online or on your mobile device. All the information you need is just a few clicks away. 

Choice of Installation Options: We can ship the devices to you to self-install or send a professional installer to your business. You don't pay for the shipping. 

Payroll Optimisation: Logbook and geofencing help you eliminate the erroneous payment of unauthorised trips. Geofencing makes payroll easier and more accurate. 

Improve Resource Utilisation: Tracking and monitoring your drivers and vehicles’ time spent in certain areas, stops, and routes helps you determine which resources are being overused and which are underused, thus increasing overall fleet efficiency. 

Contracts 

Our simple fee structure is completely transparent. You pay one flat subscription fee and one shipping and handling fee, and that's it. There are no additional costs for installation unless you choose to have it installed, and there are no extra charges for other services. 

With your contract, we offer a comprehensive range of services that go beyond the sale, implementation, and troubleshooting. Our service begins the day you sign the contract and continues until the day your contract ends. We support you every step of the way. 

Our services, which are as flexible as our products or solutions and can be tailored to meet a customer's needs, include: 

  • Implementation services include project planning, installation, implementation, and training. 
  • Data capture services include vehicle recorders, Android displays, audible alerts, communication networks, and cloud-hosted services. 
  • Support services include 24/7 customer care, tier 1, 2, and 3 support, escalation paths, and systems administration. 
  • Success services include account management, quarterly and annual business reviews, best practices, professional services, integration services, product development, fleet consulting, and journey management. 

Ease of Use 

Installing and activating a Powerfleet GPS tracking system couldn't be easier. You don't have to worry about hard-to-install hardware or hard-to-use software—we've made it easy. Once you select your subscription and pay online, your devices are shipped. You can install them yourself or have one of our professional installers do it for you. Once the device is installed, log in to the app, and you’re ready to go. 

Every Fleet Is Different 

Every fleet is different, and therefore, its needs are different. That's why we offer a solution that is customisable to your needs. The cost of a GPS tracker for your business depends on what you want out of your system, whether you buy or rent your GPS tracking devices and more. 

After Your Purchase 

Our Customer Care and Account Management teams work with you during the life of your contract, from planning through installation and training, to ensure you meet your business goals and Key Performance Indicators (KPIs). These could include saving money, improving safety, reducing fuel consumption or increasing vehicle utilisation. This service extends to optimising the use of our robust reporting and analytics tools. 

In addition, our Customer Care team is on standby 24 hours a day to assist with technical or other queries. We also offer an "Eyes on Screen" service for proactive monitoring of assets -- and complete peace of mind. 

Industries Served 

At Powerfleet, we have a solution for any size fleet and any industry. Industries we've served include: 

  • Public Transport 
  • Oil and Gas 
  • Security 
  • Mining 
  • Emergency Services 
  • Government 
  • Construction 
  • Utilities 
  • Transport and Distribution 
  • Rental and Leasing 
  • Fast Moving Consumer Goods 
  • Landscaping 
  • Food Delivery 

With so many benefits to be had with a GPS fleet management system, choosing the right one is essential. If you are looking for a fleet management system, contact us today. 

How Much Does a GPS Tracker Cost?
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